Thursday, October 11, 2012

Mini Mark Advertising





Bremen Sport did a fair amount of advertising for the Mini Mark. One of the 8 x 10 color fliers which had a picture of a yellow Mini read. "For a color brochure and price sheet, send $1.00. For color brochure, price sheet and complete 22 page instruction building manual, send $5.00 (refundable with order). "Also available with mid engine chassis kits for Rabbit and Scirocco." I think there was even an advertisement that was run in Playboy. Another brochure showed a yellow Mini Mark with a small yellow fiberglass trailer towed behind. (I wonder if there are any of those trailers out there, or that 22 page building manual???????) The yellow seemed to be a striking color used to catch the eye of a prospective buyer. Smart marketing on the part of Bremen Sport. The tan was the most popular color they sold however.

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